The Mitsubishi Motors App officially launched in September 2024. Although I transitioned off the project prior to release, I contributed to early-stage UI/UX design and collaborated with the team to establish a scalable foundation.

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Reflecting on the project, several key improvement opportunities stood out — especially in how we managed design consistency, collaboration, and user focus under a tight schedule:

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WHAT TO IMPROVE​

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I'd like to share my insights on what improvements can be made for the app. I understand we have a really tight schedule; therefore, it would be better to keep the design as simple as possible to save time.

• Design System Simplification
  To reduce overhead, the design system would have benefitted from fewer color and text styles, standardized spacing, and a shared UI spec. I attempted to initiate a UI specification page in Figma, but the team relied on the Change Tracker instead, which proved inefficient and disorganized over time.

• Streamlined Handoff Process
  Design handoff was routed through the BA team, often causing delays and miscommunication. A more direct line between designers and developers could have improved accuracy, reduced friction, and saved time explaining design intent secondhand.

• User-Centered Validation
  Due to the aggressive timeline, we weren’t able to apply full user-centered design methods. Still, lightweight internal usability testing or quick A/B testing could have added meaningful feedback without slowing delivery.

• Accessibility Considerations
  Accessibility was largely overlooked during the design process. While speed was prioritized, inclusive design should have played a larger role. As product designers, we have a responsibility to build empathetic, accessible experiences — even on compressed timelines.