Designer across Product, Digital & Brand Experiences
I’m a multidisciplinary designer with a foundation in product design, digital experiences, and visual storytelling.
I began my career as a self-taught web designer, freelancing since 2005—long before “UI/UX” became a formal discipline. I later earned an MFA in Animation & Digital Arts from USC School of Cinematic Arts, where I honed strong storytelling, motion, and visual craft through animated film production.
After graduation, I worked across animation, branding, and graphic design, including a full-time role at Forever 21 HQ, gaining hands-on experience in fast-paced, trend-driven environments and large-scale collaboration.
Over the past several years, I’ve focused on product and UX design, leading end-to-end design for mobile, web, smartwatch, and B2B/B2C SaaS platforms. I enjoy working at the intersection of strategy, systems, and craft—turning complex problems into clear, usable, and visually polished experiences.
Education
Master's Degree in Animation & Digital Art at University of Southern California
Tools
Figma, Sketch, Zeplin, Jira, LottieFiles, Adobe Creative Cloud, Blender, AI Tools
Certifications
Google UX Design Specialization
Calarts UI/UX Design Specialization
WORK EXPERIENCE
3.2021 - 6. 2025
UI/UX DESIGNER
Station Digital Media, Long Beach, CA
Led UI/UX for web-based B2B/B2C SaaS platforms and mobile/smartwatch apps. Owned end-to-end design, from user flows to dev handoff, collaborating cross-functionally to deliver scalable systems. Created a centralized UI library to boost team velocity and consistency. Delivered high-quality sales-support POCs under tight deadlines.
1. 2020 - 4. 2024
FREELANCE PRODUCT DESIGNER
Self-employment
Various Clients – Fintech, SaaS, Entertainment
Designed high-fidelity prototypes, updated design systems, and improved user flows for fintech and HR-focused SaaS platforms. Led end-to-end UX for B2B/B2C portals, from research and wireframes to polished UI. Also created visually engaging websites for entertainment and creative clients, balancing storytelling with functional UX.
4.2017 - 12.2020
GRAPHIC DESIGNER
Forever 21 HQ, Los Angeles, CA
Worked in a fast-paced HQ design team, creating graphics, logos, and illustrations for apparel, accessories, labels, and packaging. Contributed to major licensed collections for brands like Sony PlayStation, Blizzard (Overwatch), Honda, Aritzia, Bravado, and Moxi Skates.
4.2008 - 8. 2008
WEBSITE UI DESIGNER
ChineseSavvy, Beijing, China
Designed prototypes, marketing banners, and logos, while maintaining and updating the platform’s website for an online language learning startup (now inactive).
8.2007 - 4.2008
WEBSITE DESIGNER
Newsmy Technology Co Ltd. HQ, Beijing, China
Designed prototypes, logos, and animated banners for a consumer electronics website. Also maintained and updated site content for product launches including phones, GPS devices, and digital drives.
8.2005 - 3. 2021
ILLUSTRATOR & 2D Animator
Self-employment
Created 2D animations, motion graphics, and visual development for animated short films, including background and scene design. Delivered illustration, branding, and visual design work for a range of clients across creative and business sectors.
CREDITS
3.2017 - 5.2017
Wonder Buffalo
Short film
Produced by Shatterproof Films
Location: Los Angeles, CA
Role: assistant animator for 2D animation as part of the film.
5.2015 - 8.2015
Measures & Frames
Modern Classical Concert
by USC Visions & Voices
Location: Los Angeles, CA
Role: visual development artist for background projection mapping.
6.2014 - 8.2013
Wonderland Unbound
Projection mapping on building
by USC Visions & Voices
Location: Los Angeles, CA
Role: visual development artist for background projection mapping.
EXHIBITONS & SHOWS
2010 - 2017
Minnesota State Fair Fine Art Exhibition / Raw Show in MN / Urban Arts in MN / Pancakes & Booze Art Show in MN & CA / Altered Esthetics Art Shows in MN / West Side Music and Art Festival in MN
