WEBSITE DESIGN & DEVELOPMENT: ZAO FACTORY
ZAO FACTORY
I designed and developed the website for a small business, an online apparel store in 2005. I self-taught everything to created the website.
website
Service
Role
Research, UI/UX Design, graphic design, development
Zao Factory apparel store
Client
Tools
Adobe Photoshop, Adobe Dreamweaver, Microsoft FrontPage
Location
Beijing, China
Date
2005
BUSINESS GOAL
Zao Factory apparel store was an online clothes store. The founders were college students who love rock music and played in a punk band. They started up as a vender at music festivals and conventions. Later on, they expended the business as an online store. Their target customers were people ages in between 14 - 35, who loves rock music, musicians, hipsters and students. They closed the business after 2 years, once they graduated from the college, and had different careers.
LOGO
Zao means "make" in Chinese. They made their own apparels. Therefore, I designed the logo with the Chinese word 造 (zao) with specific "Chinese Culture Revolution" vintage style (it's an all time trending style in China) to attracted younger customers, artists and hipsters.
WEBSITE VISUAL PROTOTYPES
Here are the main pages of the website: about us, t-shirts and link.
